AMA Las Vegas

2009-04-13T13:40:00.000-07:00

April 2009 - AMA Las Vegas E-Newsletter

In this Issue: Our Membership Drive is on its Way! Membership Committee
Volunteers Marketing on Low Budget Career Center AMA events Upcoming Events Member Achievements

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Our Membership Drive is on its Way!

April kicks off our membership drive that will last until the end of May. Take advantage of our special membership rates as well as look into being a sponsor of the luncheons. It's great brand awareness for your company. If you have information on membership please email Josh Kozinski at josh@skyhighmarketing.com.

Our new members from March are listed below:

Steve McCracken ~ Bank of America
Karen Sode ~ Passkey Systems Inc.
Tanya Blackburn ~ RTJ Consultants
Sara Ure ~ Margaritaville
Karen Wong ~ Brand Institute Inc.
Charles Johnson ~ Las Vegas 51's Baseball Team
Rachel Santos~ Foundation for Recovery
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Membership Sub-Committee

We Need Your Help! AMA Las Vegas is looking for a few volunteers to help our Board by serving on our Membership sub-committee. This is a great way for you to get to know other AMA members! Responsibilities would include putting together a survey of our membership and also reaching out to encourage members to renew. Contact Josh Kozinski at josh@skyhighmarketing.com if you are interested in serving in this way. The time commitment for this committee would be about 2 hours per month.

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Special Thanks to our AMA Las Vegas Volunteers

March Luncheon Raffles:
Sara Ure - Jimmy Buffett's Margaritaville
Shannon Hall - PSAV
Registration:
Alice Ronconi
Ellen Guerra - Rolf Jensen & Associates, Inc.

Some raffle prizes donated by:
Josh Kozinski from Sky High Marketing
Jennifer Mahar at Las Vegas Publication
Anne Dean from the Art Institute donated a free lunch for 2 at the Art Institute
Liquid Courage donated a bottle of tequila.
Lisa Davis from UNLV donated 4 tickets for the Super Summer Theater at UNLV.

April Luncheon
Tanya Busse, SkyHigh Marketing
Lindsay Sherman, Las Vegas Publications
Mig Pascual, Zappos

If you would like to bring a raffle prize, please email Jennifer Mahar at Jennifer@lvpublications.com and let her know ahead of time with prize and company name.

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Career Center

List Jobs, Post resumes, Search for Jobs with Indeed.com, Job Links to Area Businesses, Resume help, Interview Advice, Educational and Career Development Resources.
New job and internship opportunities have been posted!
Career Center - http://www.amalasvegas.com/career.htm
Job posts - http://www.amalasvegas.com/jobs/index.html
Resume Posts - http://www.amalasvegas.com/jobs/resumes.htm
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What are you doing to market your business with little or no money?

We took marketing polls and compiled the findings from our social networking profiles. "What are you doing to market your business with little or no money? What are your ideas?" - AMA Las Vegas

Our April Luncheon topic inspired us to find out what professionals are doing to market their business with little or no budget. We recently posed a question to some of our social networking groups (LinkedIn, Twitter, Facebook, and MySpace). The Question: What are you doing to market your business with little or no money? What are your ideas? We received a range of advice from Marketing and Communication Professionals. Below are some of the responses we wanted to share with you.

Customer Service

Mahesh Patwardhan - Vice President - Marketing at Quadwave Consulting Pvt. Ltd. - From LinkedIn
There are many ways that you can try and promote your business online....and the answers have pretty much covered the lot. The key thing to remember, however, is don't try direct selling or hard selling. Your brand promotion has to appeal to people who then share it with their friends. And people tend to listen to people that they trust. If you can get a minimum group of people to buy into your idea/product, then those loyalists will go out and each get that many more.

Sasha Rincon - Strategic Marketing Director at Brand, Ltd - From LinkedIn
We're getting back to the basics of being informed so that we can better educated our clients on trends, cost-saving tips and sales solutions that affect their bottom line. Extending the arm of our services to include more than just design and copy, we're taking an invested interest in learning their industry; outside of just creating a logo or a catchy tagline. We're championing and highlighting strategic alliances that expand their market share with other like minded businesses.

William Crozer - Clutch Media Group - From Facebook
Networking and creating personal relationships instead of mass messaging.

Social Media/Networks

Charles Hamilton - Owner/Web Developer, CHCS.com Internet Development- From LinkedIn
Work the social networks. LinkedIn, Facebook, Twitter are the best ones in my opinion.

Dave Hatter - Seasoned programmer / writer / instructor / strategist / entrepreneur at Libertas Technologies, LLC- From LinkedIn
Social Media Marketing. LinkedIn, Facebook, Plaxo, Twitter, Blogging.

Deborah Glassman - Integrated Marketing Producer- From LinkedIn
Using word of mouth, blogs, donating gift bags to events, etc.

BajaLori - From Twitter
I offer to publish free press releases on my site LasVegasNetDaily.com. It's great free publicity for both of us! Win-Win!

SEO - Search Engine Optimization

Paul O'Brien - VP Marketing - Zvents- From LinkedIn
SEO, SEO, SEO. Write original content. Make sure your URLs are intuitive (people should be able to remember them so &, ?, = in the address is bad). And get links by working on that network you are building for Twitter, Facebook, etc. How? Great way to build links - network first, find similar peers to reach out to. Those are the links you want anyway, from trusted, relevant sites; not places to which you've sent an email and get a link in their footer, blogroll, or link page

AG KHAN - Attraction Marketing Leader- From LinkedIn
i think social media and organic SEO is the best way when you do not have to much money to promote your business.

Shoe Leather Approach - Attend Events

Dennis O'Hara - President, Associated Call Centers- From LinkedIn
First and foremost referrals are always one of your best bets, attending local networking events, what I call shoe leather networking and yes the various virtual networking sites like LinkedIn and Facebook.

Chuck Bogardus - Communications Visionary & Prophet - From LinkedIn
Business cards and shoe leather are cheap. If I'm not working, then I'm working on getting work.

1bluecube - From Twitter
Get out of your box and get involved in the community. People want to work with people that share their passions and purpose.

Combination is Best

Gianluigi Cuccureddu - Web Marketing Strategist ? Consultant @ Traffic4u - From LinkedIn
Top three actions to undertake are:

*Word of Mouth - This also counts for businesses with lots of money, you need to create something that will get attention amongst customers, something to talk about, something special.
People want to share, you need to give the target audience something. It might be something tiny, but it must be memorable.

*SEO - SEO is fundamental to be found, to own your spot in the SERP landscape. SEO though is a long-term investment, don't expect results in days.

*Social Media - Social Media is a long-term time investment, it doesn't cost you cash, it does cost you attention and efforts in finding your target audience in the Social Media landscape and when you found them, taking the time to engage and interact with them.
When doing this correct, you'll create a strong base of trust and honesty, and thus loyalty and some great true brand-ambassadors!
If you haven't started yet to listen and learn, start today.

Word of Mouth = product/service/website/marketing related
SEO = visibility related
Social Media = interaction/participation related

More information, links, and articles:
AMA LV Marketing Resources - http://www.amalasvegas.com/memberresources/index.html

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AMA LV Upcoming Events

May's Hot Topic Luncheon
The Success Cycle with Head Coach Lon Kruger

Date: Thursday - May 7th, 2008
Time: 11:30am
Location: Cili Fine Dining
Cost: $35 for members, $45 for nonmembers, $45 all walkins, $25 students
Topic: The Success Cycle
Speaker: Lon Kruger, Head Coach, UNLV Basketball
DJ Allen, Head Visionary, Imagine Marketing

Longtime collegiate and NBA basketball coach Lon Kruger has led the team to two back-to-back NCAA appearances, including advancing to the sweet 16 in 2007.

DJ Allen leads a strategic business planning, public relations, advertising and government affairs firm and is a noted youth inspirational and motivational communicator.
***Don't forget to bring a raffle prize to the luncheon. AMA Members who bring a prize can let us know more about your company.***
(Raffle prize proceeds go to fund AMA collegiate chapter scholarships)

For more information about raffle prizes or sponsorship contact Jennifer Mahar at sponsor@amalasvegas.com
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AMA Members Only - May 2009 Mixer

Date: Tuesday, May 12, 2009
Time: 7 pm – 10 pm
Location: Cristophe Salon at MGM Grand
3799 Las Vegas Blvd S
Las Vegas, NV 89109
Cost: FREE Mixer for AMA Members only
Mixer is limited to the first 50 AMA Members who RSVP On-line

Treat yourself to a night of networking and free salon services at Christophe Salon Beverly Hills at MGM Grand Hotel and
Casino. Join us for this exclusive event and enjoy complimentary hors d’oeuvres from Nobhill Tavern and SEABLUE by Michael Mina.

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Upcoming Events

National AMA presents:

Developing a Real World Marketing Campaign - The cost- effective Personal Marketing Channel

Date: May 15, 2009
Time: 5/15/2009 8:00 AM - 5/15/2009 5:00 PM
Location: The Westin Casuarina, 160 E. Flamingo Road
Las Vegas , NV 89109
Cost: AMA Member $775, non-member $995

Register by 4/16/2009 12:00 AM for early registration fee
More Info and RSVP

You’ll leave with a comprehensive understanding of the technology, the ecosystem and the knowledge to forge ahead and deploy your own unique strategy for addressing the mobile consumer.

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Portland AMA Presents - Forward ’09: Brandologie

Date: Tuesday, June 3rd, 2009
Time: 7:30am - 4:45pm
Location: Governor Hotel - Portland, Oregon

Forward 09: Brandologie is the latest in a series of annual professional development conferences held each spring in Portland, Oregon by the American Marketing Association. The AMA Oregon's annual conference attracts hundreds of senior-level marketing professionals from Oregon, Washington and Vancouver B.C.
This year's theme is all about the science of branding, or "Brandologie."

Registration opens March 15, 2009 - http://forwardama.com/

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National AMA presents:

Social Media Marketing - Putting the "Buzz" about Social Marketing to work by attracting customers and growing your business

Date: June 11-12, 2009
Time: 6/11/2009 8:00 AM - 6/12/2009 5:00 PM
Location: The Westin Casuarina - 160 E. Flamingo Road
Las Vegas , NV 89109
Cost: AMA Member $1475, non-member $1725
Register by 5/12/2009 12:00 AM for early registration fee
More info and RSVP

Join this two day, hands-on workshop and learn not only what social media is, but how to actually apply it to your business or organization and measure its effectiveness.

To get more information on upcoming events go to
http://www.amalasvegas.com/events/

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Member Achievements!

UNLV AMA Collegiate Chapter won several awards at the 2009 Collegiate Conference in New Orleans this past week:

UNLV AMA has won 1st place in the Website Competition (Webmaster -- Theresa Boucher) - http://ama.unlv.edu/index.html

UNLV AMA has won 2nd place 2008 Case Competition (Academic Advisor -- Dr. John (Jack) Schibrowsky, Director --Yi Cong, Analysts and Presenter --Charles Mao, Presenter -- Mark Andrada, Presenter -- Lacey Walker, Presenter -- Jeannie Lee, Ciera Taylor, Sean Kim, Dominique Worthen, Hotak Chu, Grace Small)

UNLV AMA also won Outstanding Professional Development, Outstanding Membership and Outstanding Communications

AMA LV Wants to Honor You!
If you're a member of AMA and have received any awards, gotten a promotion, started a new job, or want to share something special about your company, please an email to stacie@suttonwatkins.com

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AMA LV wishes you a Happy Easter!

Website: http://www.amalasvegas.com
Questions or Comments: ama@amalasvegas.com

To get more information on upcoming events go to
http://www.amalasvegas.com/events/

AMA Las Vegas March 2009 E-Newsletter

2009-03-08T21:09:00.000-07:00

In this Issue: Job, Job, Jobs, Testimonials, Volunteers, AMA events, Upcoming Events, Member Directory, Send us your achievements

JOBS, JOBS, JOBS!!

Where are they? That seems to see be the topic of conversation in Vegas these days. The number of lay offs and how competitive the job market is not helping people to stay positive in this economy. However one silver lining you can look to is the jobs that are posted regularly on AMA's website. You can always post jobs from your company and/or look for jobs on our job board; just go on www.amalasvegas.com.

AMA is a great networking tool to meet new business prospects, potential employers or employees, and a place to meet new friends. We have some hot topics lined up this year and even a famous surprise guest in the coming months (to be announced), so keep attending the mixers, luncheons, and events we put on and building those contacts for yourself, and it's bound to pay off. Also, stay positive, check our AMA site each day for new events posted and remember that it's only up from here.

Good luck!

Career Center
List Jobs, Post resumes, Search for Jobs with Indeed.com, Job Links to Area Businesses, Resume help, Interview Advice, Educational and Career Development Resources.
New job and internship opportunities have been posted!

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AMA Las Vegas Testimonials

"AMA has been a great way for me to learn about different marketing tools and topics through the monthly luncheon and allows me to meet and develop relationships with professionals from industries other than my own. I receive the Marketing News, attend luncheons and mixers and really use my membership to keep me involved. The Marketing E-news also is great to keep you up to date on what is going on in the field.."

Lisa Davis, University of Nevada, Las Vegas

"I have been involved with the AMA as a board member the last two years. I believe that you will find our organization to be one of the more friendly groups in the Valley. I am very appreciative of all of the knowledgeable speakers that we bring in which help us all learn more about our profession. Our mixers offer a great setting for networking with other marketing professionals. "

Josh Kozinski, President of Sky High Marketing

"I attend many networking events here in Las Vegas, as well as being a member of several networking organizations. After only one visit to an AMA luncheon, I became a member. The benefits of the group are great. The group of members are highly qualified, professionals with the goal of doing business within the AMA organization and they represent many well know companies in Las Vegas and Henderson. AMA has a wonderful venue for the luncheons and the after hours mixers are a lot of fun. I would recommend any business professional to experience AMA."

Anthony Patti, A&B Printing & Mailing

If you would like to add your own testimonial to our website, contact Theresa, VP of Technology at technology@amalasvegas.com

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Special Thanks to our AMA Las Vegas Volunteers

February Luncheon
Jere Ames-Johnson - Graphics West
Ellen Guerra - Rolf Jensen & Associates, Inc.
Erica Remuzzi - Circle Line Consulting
Lindsay Sherman - Las Vegas Publications
Sara Ure - Jimmy Buffett's Margaritaville

February Mixer
Sara Ure - Jimmy Buffett's Margaritaville

March Luncheon
Raffles:

Sara Ure - Jimmy Buffett's Margaritaville
Shannon Hall - PSAV
Registration:
Alice Ronconi
Ellen Guerra - Rolf Jensen & Associates, Inc.

If you would like to volunteer please contact our VP of Hospitality, Jennifer Nash at NashJ@ballardspahr.com

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AMA LV Upcoming Events

April's Hot Topic Luncheon

Date:Thursday, April 3rd, 2009
Time: 11:30am - 1:30 pm
Location: Cili Fine Dining at Bali Hai Golf Club
Cost: Member $35.00 / Non-Member $45.00 / Student $25.00 / Walk-in $45.00.

Topic "No Budget Marketing"
Speaker: Cindy Fox, Director of Marketing, Nevada Ballet Theatre

During this economic downturn, many businesses are faced with reduced marketing budgets and increased expectations for results. Non profit organizations are faced with these issues all the time. Cindy Fox will share how the Nevada Ballet Theatre successfully promotes the ballet in Las Vegas with little or no budget. Expect to receive simple and actionable tips that are applicable to any business.

http://www.nevadaballet.com/

More information & RSVP : http://www.amalasvegas.com/

***Don't forget to bring a raffle prize to the luncheon and you can let us know more about your company.***
(Raffle prize proceeds go to fund AMA collegiate chapter scholarships)
For more information about raffle prizes or sponsorship contact Jennifer Mahar at sponsor@amalasvegas.com

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Upcoming Events

Boomer Market 2009: Building Value... Getting Results

Date:Thursday, March 19, 2009
Time: 7:30am - 5:30pm
Location: Bally's Las Vegas
Cost: $425 by 3/17/09

This is the sixth year for the Summit which focuses on business trends and marketing to boomers. The focus this year is online marketing and social media -- SEO, email marketing, Google, blogs. Our keynote speaker is Guy Kawasaki who is a well known author and entrepreneur and a great speaker. Beyond the speakers you see on the agenda we have just added Ellen Levy from LinkedIn who will talk about their business and how to use LinkedIn to build your business and brand.

Register: http://www.boomersummit.com/

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National AMA presents:

Developing a Real World Marketing Campaign - The cost- effective Personal Marketing Channel

Date: May 15, 2009
Time: 5/15/2009 8:00 AM - 5/15/2009 5:00 PM
Location: The Westin Casuarina, 160 E. Flamingo Road
Las Vegas , NV 89109
Cost: AMA Member $775, non-member $995

Register by 4/16/2009 12:00 AM for early registration fee
More Info and RSVP

You’ll leave with a comprehensive understanding of the technology, the ecosystem and the knowledge to forge ahead and deploy your own unique strategy for addressing the mobile consumer.

---------------------------------------------------------

Portland AMA Presents - Forward ’09: Brandologie

Date: Tuesday, June 3rd, 2009
Time: 7:30am - 4:45pm
Location: Governor Hotel - Portland, Oregon

Forward ’09: Brandologie is the latest in a series of annual professional development conferences held each spring in Portland, Oregon by the American Marketing Association. The AMA Oregon’s annual conference attracts hundreds of senior-level marketing professionals from Oregon, Washington and Vancouver B.C.
This year’s theme is all about the science of branding, or “Brandologie.”

Confirmed speakers for the conference include:
Gavin Coombes CEO FutureBrand Singapore
Jody Turner Founder and CEO Culture of Future
Tim Stock Partner and Managing Director scenarioDNA
Mike Sommers SVP Product Management KickApps

Registration opens March 15, 2009 - http://forwardama.com/

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National AMA presents:

Social Media Marketing - Putting the "Buzz" about Social Marketing to work by attracting customers and growing your business

Date: June 11-12, 2009
Time: 6/11/2009 8:00 AM - 6/12/2009 5:00 PM
Location: The Westin Casuarina - 160 E. Flamingo Road
Las Vegas , NV 89109
Cost: AMA Member $1475, non-member $1725
Register by 5/12/2009 12:00 AM for early registration fee

Join this two day, hands-on workshop and learn not only what social media is, but how to actually apply it to your business or organization and measure its effectiveness.

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To get more information on upcoming events go to
http://www.amalasvegas.com/events/

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AMA LV Member Only Directory
Available On-line

To view Directory:
login in to your account and select member directory

Steps to be added to Directory:
Login on the AMA LV home page
Click "account information"
Scroll down to "business directory"
Select one category
Make sure "publish in directory" is checked
Optional - type in phone number, website address, or a description
Click continue to verify changes
Click continue again

To be removed from Directory:
Login on the AMA LV home page
Click "account information"
Scroll down to "business directory"
Select one category
Make sure "publish in directory" is unchecked

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Send Us Your Member Achievements!

If you're a member of AMA and have received any awards, gotten a promotion, started a new job, or want to share something special about your company, please an email to stacie@suttonwatkins.com

AMA LV Wants to Honor You!

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Website: http://www.amalasvegas.com
Questions or Comments: ama@amalasvegas.com

To get more information go to
http://www.amalasvegas.com/events/

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We Heard You Wanted to Help!

- Hospitality Help

- Contribute to the Newsletter (articles, stories, achievements, photos)

- Become a Sponsor

- Run for a Board Position

- Recruit New Members

- Donate a Raffle Prize

- Contribute to the Website
(resources/links, photos, discounts, testimonials, post jobs or resumes)

- Recommend a Speaker or Topic

- Host an Event

- Become Involved!

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We want to hear from you! Comments on an event, questions, you just want to say how much you love AMA? Contact us!

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E-Newsletter Editor
Stacie Daigle
Stacie@suttonwatkins.com

Design and Layout
Theresa Boucher
theresaboucher@gmail.com